Recut into a whole new movie

I actually pay attention to commercials. I don't know why; maybe because they actually bother me. I notice things. Why does each new drug sound exactly like the disease it is treating? Why is that damn credit score guy ("I'm thinking of a number . . . It's your credit score!) sound so freakin' excited? Why is Rachel Harris in every commercial?

What I've noticed recently--and actually been highly amused by, in fact--is the difference between movie promos: those cut for the initial premiere and those re-cut for the DVD release. In most cases, the re-cut makes it look like a whole new movie. Did the production company learn when the original release bombed? For example, Failure to Launch, with Matthew McConaughey, looked like a decent date movie during the initial trailers (they played up the manly, fun, Terry Bradshaw angle to get men to buy in). However, the DVD came out, and the re-cuts clearly played up to the chick flick angle. Maybe the movie didn't put that many men into theater seats.

Usually, I think the re-cut is a decent and reflects a whole new way to market the movie (or its completely random and pretty effin funny). I just watched the re-cut DVD commercial for Bench Warmers. I have to hand it to those guys. I didn't think they could do it, but they actually took a horrible movie and made it look even worse. When I saw the initial previews, I was thinking to myself, I would watch this on a plane or on a weekday afternoon with nothing else on. But now, I'm skipping the movie completely.

I just hope my friend Gil didn't do this re-cut.